we love local.  and we love stylish weddings.

Since its launch in 2010, Loved Up North (previously Brides Up North) has skyrocketed in popularity and profile to become one of the most visited wedding blogs in the UK, and is the only top blog especially for northern couples.

If you’re planning a wedding Up North, you’ve come to the right place.

Loved Up North encourages its readers to think local and to support the wedding creatives on their own doorsteps. Every single real wedding, styled shoot or industry expert we feature on the blog took place or is based in the North of the UK.

The Loved Up North brand has become extremely well known away from the pages of the blog too. We have a loyal and local offline following having hosted hundreds of epic events since 2012.  Loved Up North’s wedding shows and industry parties across Yorkshire, the North West and North East have become famous for our innovative and fun-filled signature style and are loved by both our visiting couples and exhibiting suppliers.

but don’t take our word for it…

Loved Up North has been named “Best Blog for Northern Brides” by Channel 4; crowned “Best Big Day Inspiration” and “Best Social Media” blog in the Wedding Magazine Awards and highly commended in the “Best City Blog” category; listed in Vuelio’s Top 5 UK Wedding blogs; listed in Easy Wedding Search’s Top 100 UK Wedding Blogs and in Bride Tide’s Top 100 Wedding Blogs in The World. Loved Up North was also a finalist in the Cosmopolitan Blog Awards (“Best Wedding Blog”) and in Perfect Wedding Magazine Awards (“Best Wedding Blog”).

Loved Up North’s founder, Julia Smith, is a respected industry expert and has been profiled in or contributed to almost every National wedding magazine title, as well featuring extensively in regional wedding titles, national news and lifestyle press. Loved Up North was headline sponsor for and hosted the first North of England Wedding Awards and has been a judge or sponsor of the Bridal Buyer Awards from 2012 to date. Loved Up North was also a judge for The Wedding Industry Awards for five years.

Julia was headhunted as editor of print title UNVEILED Magazine – the luxury wedding magazine – in January 2015 with the aim of further developing this title to build on the quality and creativity that the team achieved in their inaugural issues. The UNVEILED brand is now owned and managed in-house by our team and goes from strength to strength.

meet our editorial team

Julia Smith

Founder & Editor

Former lawyer Julia founded Loved Up North with a chip on her shoulder.  Frustrated by the poor northern presence in glossy wedding magazines and online as a bride to be, she decided to do something about it herself.

With a background in fashion journalism before law – yes, she is the real life Elle Woods – Julia put her media & marketing skills to work to create a dedicated blog especially for Northern couples.

Astounded by the rapid growth of her blog and brand, Julia now manages Loved Up North’s online content alongside our busy wedding show portfolio, UNVEILED Magazine and UNVEILED Creative Agency.

Sarah Symonds


Sarah joined the Brides Up North team back in 2019, with a wealth of varied experience under her belt. Her career thus far spans veterinary nursing, lifestyle blogging, art teaching, copywriting, design, illustration, and digital project management. But the two things that have consistently made her heart happiest are writing and weddings.

These days Sarah can usually be found wherever the wifi signal and coffee are strongest, enjoying balancing creative freelance work around a busy family life and various Edwardian house renovation projects.

Sarah Carlton


Sarah joined the team in early 2016. She runs a creative studio alongside her husband where they specialise in design for print.

Away from her beloved iMac, Sarah spends her time chasing her little boy around train museums and hunting for the best afternoon teas.