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On Saturday 19th November 2012, between the hours of 10am and 5pm, this wedding blogger was officially in heaven.
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I was at The White Room Sheffield playing Saturday Girl for the day and helping out the gorgeous Chloe with her Cymbeline Designer Weekend. The idea of the weekend was that Brides in love with Cymbeline designs could make an appointment to view gowns from the latest collection which Chloe does not normally stock, showing for one weekend only. As well as a whopping 10% off any order placed, the happy brides were also fed champagne and brownies (by yours truly) and took home a special Brides Up North limited edition shopper goody bag.
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Like I said in an earlier blog post, don’t think I was this excited since I was shown the fashion cupboard during my first week at Glamour Magazine all those years ago.
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I arrived just after ten, and was shown around by Chloe, who spent time talking me through each design in the Cymbeline collection and well as the other gorgeous gowns in stock including Jenny Packham, Stephanie Allin and Claire Pettibone, the beautiful accessories and where to find the kettle!
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After helping my host to pack some goody bags, practising my telephone voice to schedule appointments and trying on the Rachel Simpson Shoes and Silver Sixpence In Her Shoe and DC Bouquets headpieces, I remembered that I am a blogger and pulled out my Canon to capture the moment. These images let you get a feel for how stunning The White Room Sheffield and it’s stock really is!
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Before I clocked off at 5pm we had four individual one on one appointments with brides to be (and Chloe had a fifth at 5:30pm). Chloe closes the shop to passing trade when she has a bride in, so all the attention is completely focussed on helping the lucky lady choose her dream dress.
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Some girls came in on their own, others with their Mums, but each spent just over 1.5 hours trying on gorgeous gowns and picking my brains for wedding ideas too. Three of four found their perfect dress – all Cymbeline – and put down a deposit, and the fourth just couldn’t choose between two of the designer’s beautiful lace wedding dresses.
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Between appointments, Chloe and I fluffed the display dresses, took appointments and caught up on some industry gossip!
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I had the most fabulous day. The White Room Sheffield is a luxurious yet relaxed boutique and a lovely environment in which to chose your wedding dress. Chloe has a “no pressure” attitude, and I think the personal service really resonates with brides and their mothers, especially for such an important purchase. I can understand why the brides were happy to buy heir gowns here.
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I left feeling full of excitement for all four ladies (as well as full of bubbly and brownies!).
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When can I do it all over again? Sign me up! In the meantime, enjoy the pretty…
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Thanks so much to Chloe at The White Room Sheffield for having me, showing me the ropes and giving me an insight into what goes on behind the scenes in a wedding dress boutique.
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Congratulations to all the lovely White Room Sheffield brides that I met and helped to choose their dream dresses – ladies, you looked stunning!
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If you missed this Designer Weekend (which was very quickly fully booked), don’t miss Chloe’s next event in January – a Jenny Packham Vintage Glamour Designer Weekend, plus the launch of a very special project, White Room Maid.
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If you are a Jenny Packham fan, call Chloe on 0114 272 2336 or email chloe@whiteroombridal.co.uk to reserve your appointment as soon as possible.
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Brides Up North UK Wedding Blog – Images © 2011 Brides Up North
The White Room Sheffield is a Brides Up North Featured Supplier, but this is not a sponsored post
Contact Brides Up North to submit your business as a Featured Supplier
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